Christina Desaubin
Helping mission-driven organizations turn complex ideas into communications people actually engage with.
Writing samples
Three requested samples with the audience, channel, and purpose clearly identified.
Straight Writing
- Channel
- Audience
- AMA members and industry advocates
- Purpose
- Advocacy awareness and member engagement
Clever / Witty Writing
- Channel
- Website Article
- Audience
- AMA members and industry partners
- Purpose
- Monthly recap with a little personality
Persuasive Writing
- Channel
- Mailchimp Email
- Audience
- Member companies and charitable supporters
- Purpose
- Fundraising participation and clear call-to-action
Selected Projects
Every project below was developed in-house by me—from the original concept through the final creative. These examples highlight campaign strategy, creative direction, design execution, and member engagement.
10 original campaign concepts
Explore
6 original campaign assets
Explore
10 original badge designs
Explore
4-page publication designed in-house
Explore
2 original member-facing pieces
ExploreAdvocacy communications
Complex issues. Clear communication. Member action.
Advocacy pieces
Thank you.
I appreciate you taking the time to review my work. Thank you for considering me for APC's Chief Communications Officer position.
Straight Writing
LinkedIn · AMA members and industry advocates
Clever / Witty Writing
Website Article · AMA members and industry partners
Persuasive Writing
Mailchimp Email · Member companies and charitable supporters
60th Anniversary Campaign
Ten storyboard concepts built around history, legacy, advocacy, and member pride.
Event Designs + Campaigns
A quick creative board of themes, event designs, postcards, and direct mailers.
Member Badge System
A flexible recognition system for member pride, sponsorship visibility, committees, ambassadors, and board leadership.
2025 Sponsorship Guide
2025 annual publication designed to generate non-dues revenue through sponsorship and advertising opportunities.
Member Engagement Collateral
Member-facing pieces designed to explain, promote, and move people toward action.
Voter Guide
Postcard collateral shown front and back.
Legislative Update + Member Alert
Member-facing session communication and rapid-response issue communication.
Policy Education Carousel
Social media series designed to simplify a policy change.
2025 Legislative Summary
Scrollable year-end legislative report.