Christina Desaubin
Association marketing leader with experience building a department from the ground up, growing education participation, strengthening member engagement, and leading organization-wide digital and brand initiatives.
Results that strengthened the association.
Selected results from building and leading marketing for a statewide trade association serving more than 3,000 member companies.
Targeted education registrations
Audience-focused campaigns helped triple registrations for selected education programs.
Increase in website traffic
Growth in non-dues revenue
Integrated campaigns led annually
Selected projects
Campaigns, event experiences, revenue tools, and member communications created from concept to completion.
Conference + Event Marketing
Event branding, trade show promotion, postcards, direct mailers, and campaign assets for statewide audiences.
My role: Event strategy, theme development, design, copywriting, production coordination
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Trade Show Entrance Experience
Large-format environmental graphics created from vendor schematics to welcome attendees into AMA's flagship education conference and trade show.
My role: Concept development, creative direction, graphic design, production files, vendor coordination
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60th Anniversary Campaign
Original campaign concepts built around history, legacy, member pride, and organizational storytelling.
My role: Campaign strategy, creative direction, copywriting, design, project management
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Member Badge System
A flexible recognition system supporting member pride, sponsorship visibility, committees, ambassadors, and board leadership.
My role: Strategy, concept development, graphic design, brand standards, production
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2025 Sponsorship Guide
A polished sales publication designed to promote advertising and sponsorship opportunities and support non-dues revenue.
My role: Revenue strategy, copywriting, layout, design, sales positioning
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Marketing Collateral
Member-facing pieces created to explain, promote, and move people toward action.
My role: Messaging, copywriting, design, audience targeting
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Legislative Summary Report
Year-end reporting that translates complex policy activity into a clear, accessible stakeholder resource.
My role: Content strategy, writing, editing, design, stakeholder communications
View sampleWriting that moves different audiences to act.
These samples show how I adjust voice, structure, and calls to action for education enrollment, social engagement, and member storytelling. I also develop recurring monthly education eblasts promoting more than 40 annual programs and certification opportunities; they consistently rank among AMA's highest-performing email communications.
Education Registration Email
- Channel
- Targeted email campaign
- Audience
- Maintenance professionals and community managers
- Purpose
- Drive enrollment in hands-on training
Hands-On Education Social Post
- Channel
- Audience
- Members and industry professionals
- Purpose
- Promote practical education and registration
Clever / Witty Writing
- Channel
- Website article
- Audience
- Members and partners
- Purpose
- Recap with personality
How I lead the work and keep it moving.
I connect executive priorities with day-to-day execution, giving teams clear direction while keeping projects, vendors, and deadlines moving.
Marketing Strategy
Annual planning, campaign strategy, audience segmentation, KPI reporting, and continuous optimization.
Brand Management
Visual identity, messaging frameworks, brand standards, creative direction, and quality control across channels.
Cross-functional Leadership
Partnership across executive leadership, education, membership, advocacy, events, operations, vendors, and partners.
Vendor + Agency Management
Oversight of public relations, media, web, photography, video, creative, and advertising partners.
Executive Communications
CEO messaging, board materials, presentations, annual reports, governance communications, and strategic narratives.
Operational Excellence
Project management systems, responsible AI adoption, staff training, deadline management, and process improvement.
Clear communication when the subject matter is complex.
Examples of translating technical or policy-heavy information into resources members can quickly understand and act on.
Thank you.
WECA's focus on association leadership, education, workforce development, and growth makes this opportunity especially compelling. Thank you for considering my application.
Education Registration Email
Targeted email campaign · Maintenance professionals and community managers · Enrollment-focused copy
Hands-On Education Social Post
LinkedIn · Members and industry professionals · Practical education promotion
Clever / Witty Writing
Website article · Members and partners · Event recap with personality
60th Anniversary Campaign
Ten storyboard concepts built around history, legacy, advocacy, and member pride.
Conference + Event Marketing
A creative board of themes, event designs, postcards, and direct mailers.
Trade Show Entrance Experience
Turning a technical exhibit-house schematic into a fully branded arrival experience for AMA's flagship education conference and trade show.
From schematic to attendee experience
I developed the creative concept and designed the large-format artwork for each surface of the entrance unit, using the exhibit house's production schematic to ensure every panel aligned once installed.
- Created the event theme and visual system.
- Designed the header, tower panels, education schedule, sponsor recognition, event calendar, and supporting graphics.
- Prepared artwork to exact large-format production specifications.
- Coordinated with the exhibit house and event partners through final production.
Member Badge System
A flexible recognition system I created for member pride, sponsorship visibility, committees, ambassadors, and board leadership.
2025 Sponsorship Guide
Annual publication designed to generate non-dues revenue through sponsorship and advertising opportunities.
Marketing Collateral
Member-facing pieces designed to explain, promote, and move people toward action.
Voter Guide
Postcard collateral shown front and back.
Legislative Update + Member Alert
Member-facing session communication and rapid-response issue communication.
Policy Education Carousel
Social media series designed to simplify a policy change.
2025 Legislative Summary
Scrollable year-end legislative report.