Christina Desaubin - USHCC Portfolio
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Christina Desaubin

Director of Marketing & Communications

Building brands that champion small business success

Where strategic storytelling meets community impact

πŸ‡²πŸ‡½
Bilingual Marketing Leader
8+
Years Experience In Mission-Driven Nonprofits
πŸ†
National Award Winner
3x
Member Growth Driver
Perfect Match for USHCC

Every requirement met with proven results

Requirement
βœ“ 5-7 years marketing/communications experience

Christina's Experience
7+ years of progressive marketing leadership at nonprofit organizations
Requirement
βœ“ Build and scale marketing operations

Christina's Experience
Built AMA marketing dept from zero, 20% efficiency gain
Requirement
βœ“ Integrated campaigns across channels

Christina's Experience
Manages 80+ annual campaigns across digital, print, events
Requirement
βœ“ Strategic communications excellence

Christina's Experience
AZSAE Silver Award for DEI communications
Requirement
βœ“ Data-driven approach

Christina's Experience
21% website traffic ↑, 20% email ↑, 15% social media engagement ↑
Requirement
βœ“ Hispanic business community understanding

Christina's Experience
πŸ‡²πŸ‡½ Proud Mexican-American, bilingual Spanish/English

Measurable Impact

Data-driven results that drive organizational growth

+21%
Web Traffic Increase
Through accessibility improvements & SEO
+20%
Email Open Rate
Strategic storytelling & clear messaging
+15%
Social Engagement
Multi-channel content strategy
+20%
Team Efficiency
Implemented scalable systems & processes
+10%
Revenue Growth
Non-dues revenue development
3x
Registrations
Tripled program participation
100%
Brand Adoption
Complete rebrand implementation
πŸ†
AZSAE Excellence Award
Power of Associations - DEI Communications
Building Business
From the Ground Up

Just as USHCC champions Hispanic entrepreneurs who build from zero to success,
I've built award-winning marketing operations that drive measurable growth

Building from Zero
First Marketing Hire

Just as small businesses start from nothing and build empires, I built AMA's entire marketing department from the ground up.

0 β†’ Full Department
Strategic Planning
Integrated Campaign Management

Successful businesses plan for growth. I orchestrate 80+ integrated campaigns annually.

80+ campaigns/year
Brand Identity
Complete Rebrand Leadership

Strong brands stand out in crowded markets. I led AMA's complete rebrand.

100% brand adoption
Revenue Growth
Non-Dues Revenue Development

Like businesses diversifying income streams, I created new sponsorship opportunities.

+10% revenue
Community Impact
Award-Winning DEI Initiative

Hispanic businesses strengthen communities. My DEI initiative earned ASAE's Silver Award.

ASAE Silver Award
Operational Excellence
Systems & Efficiency

Successful businesses optimize operations. I implemented systems improving efficiency by 20%.

+20% efficiency
Digital Presence
Website & Accessibility

Modern businesses need strong digital foundations. I led accessibility audit achieving 21% traffic increase.

+21% web traffic
Storytelling
Strategic Communications

Great businesses tell compelling stories. I transform complex information into clear, engaging content.

+20% email opens
Proven Track Record

Award-winning campaigns driving engagement and revenue

Digital Engagement
Social Media Strategy
Social Media Strategy
15% increase in social engagement
Creative Leadership
Brand Campaign
Brand Campaign Design
Established visual identity standards
Member Engagement
Event Marketing
Event Marketing
3x program registration increase
Integrated Marketing
Campaign Collateral
Campaign Collateral
Multi-channel brand consistency
Event Production
Conference Materials
Conference Materials
Seamless execution for 1000+ attendees
Marketing Collateral
Marketing Design
Marketing Collateral Design
Professional branded materials
Content Strategy
Digital Campaign
Digital Campaign
Cross-platform consistency
Strategic Design
Event Branding
Event Branding Suite
Complete brand ecosystem
Ready to Champion
Hispanic Business Success

I understand what it means to build something from nothing. As the first marketing hire at AMA, I created systems, campaigns, and strategies that drove real growthβ€”tripling registrations, increasing revenue, and winning national recognition. I bring that same entrepreneurial spirit and strategic excellence to USHCC's mission of empowering Hispanic businesses to thrive.

Christina Desaubin

πŸ“§ christina.desaubin@gmail.com
πŸ“± +1 602-616-9594
πŸ“ Phoenix, Arizona
πŸ‡²πŸ‡½ Fluent in Spanish β€’ Deep understanding of Hispanic culture