Arizona Commerce AuthorityDirector of Marketing

Christina Desaubin

Strategic marketing leader specializing in brand development, integrated campaigns, executive communications, and statewide initiatives.

Thank you for taking the time to review my work. This portfolio highlights how I approach marketing leadership across strategy, brand, digital, events, stakeholder communications, public affairs, and creative execution.
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Marketing Impact

Results across brand, digital, events, and revenue.

Selected outcomes from leading communications and marketing for one of Arizona's largest statewide trade associations.

21%Website traffic growth through accessibility, SEO, and improved digital experience
3×Targeted education program registrations through stronger campaign strategy
10%Non-dues revenue growth through sponsorship and advertising initiatives
40+Integrated marketing and communications campaigns led annually
3,000+Member companies served through statewide communications
1,200+Annual conference attendees supported through event marketing
200+Trade show exhibitors supported through marketing and event promotion
FirstComprehensive organizational rebrand and brand standards system
Leadership Approach

Strategy, execution, and accountability across moving parts.

My work sits at the intersection of executive priorities, marketing performance, brand consistency, and cross-functional delivery.

01

Marketing Strategy

Annual planning, KPIs, reporting, campaign calendars, audience segmentation, and message alignment.

02

Brand Management

Visual identity, messaging frameworks, brand standards, creative direction, and quality control across channels.

03

Cross-functional Leadership

Partnership across executive leadership, government affairs, membership, education, events, vendors, and partners.

04

Vendor + Agency Management

Oversight of public relations, media, web, photography, video, creative, and advertising partners.

05

Executive Communications

CEO messaging, board materials, presentations, annual reports, governance communications, and strategic narratives.

06

Operational Excellence

Project management systems, AI governance, team leadership, deadline management, and process improvement.

Public Affairs + Stakeholder Engagement

Complex issues made clear and actionable.

Public-facing communications that simplify policy, mobilize audiences, and support statewide stakeholder engagement.

Voter GuidePostcard · front/back
Legislative UpdateSession + rapid response
Policy Education CarouselSocial media series
2025 Legislative SummaryYear-end report
Selected Writing

Clear writing for different audiences and goals.

Writing samples that show direct messaging, personality, persuasion, and audience awareness.

Sample 01

Straight Writing

Channel
LinkedIn
Audience
Members and advocates
Purpose
Awareness and engagement
View sample
Sample 02

Clever / Witty Writing

Channel
Website article
Audience
Members and partners
Purpose
Recap with personality
View sample
Sample 03

Persuasive Writing

Channel
Mailchimp email
Audience
Member companies and supporters
Purpose
Fundraising participation
View sample

Thank you.

The opportunity to help tell Arizona's story, strengthen its brand, and support statewide economic development through strategic marketing is one I would be genuinely excited about. Thank you for considering me for the Arizona Commerce Authority Director of Marketing role.

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Christina Desaubin

Marketing Strategy · Brand · Executive Communications · Public Affairs · Associations

Portfolio Notice: Many of these work samples were created as part of my professional responsibilities with the Arizona Multihousing Association and are shared solely for the purpose of evaluating my candidacy. Please do not distribute or reproduce these materials outside of this hiring process.